• Management and development of the brand website
• Leading social media strategy and delivery
• Implementation and evaluation of digital advertising initiatives
• Advise the wider organisation on areas of digital innovation, digital integration with other projects, and optimal digital methods for internal communications and recruitment
• Digital marketing strategy: leading the overall direction of digital marketing efforts
• Content marketing strategy
• Employee-facing digital strategy
• Website strategy, optimisation, and management
• Digital campaign management
• Social media strategy
• Make recommendations on affiliates and online directories
• Brand’s online presence and profiles
• Stakeholder engagement
• Reporting and analytics
• Development and implementation of CRM strategy
• Vendor and agency management
• Team leadership and development
• Budget management

• Significant digital marketing experience across the full digital spectrum (web development and management, SEO, PPC, digital advertising, affiliates, platform directories, email marketing and social media)
• Evidence of creating strong digital marketing strategies
• Strong understanding of current online marketing concepts, strategy, and best practices
• Significant experience of using and tracking digital marketing for online lead generation
• Experience in managing integration with a CRM system
• Significant evidence of creating, managing and evaluating effective brand digital marketing campaigns
• Significant evidence of website management, content optimisation and development, and technical performance improvements
• Significant professional social media experience and expertise growing audiences and improving engagement at a brand and multi-site level
• Significant experience in setting up and optimising Google Adwords campaigns
• Experience of managing third parties and colleagues in optimising UX and design
• Significant demonstrable experience of email marketing creation, management and evaluation
• Experience with brand guidelines and adhering to them
• Experience of using data, metrics, and analytics across digital and social media to inform marketing plans and campaigns
• Experience of line management and development of others

What you need to do now

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