Performance Marketing Manager

Performance Marketing Manager

London Cheapside - hybrid

Your New Company

With over 244 offices in 33 countries across the globe, Hays are the largest specialist recruitment agency. Hays is recognised in the recruitment sector for its industry leading training & development opportunities.

Your New Team

It is an exciting time to join the Hays Marketing team! We have big plans and forward-thinking initiatives and are looking for an experienced Performance Marketing Manager to drive customer acquisition ahead across the UK & Ireland. As an integral part of the growing Acquisition team, you will play a vital role in revolutionising Hays’ go to market strategies and paid media operation

Your New Role

  • Working closely with the Head of Customer Acquisition and media agency, you’ll take ownership of performance and growth of all UK & Ireland multi-channel campaigns
  • Analysing reports to identify opportunities for optimisation and campaign improvements
  • Developing briefs into media plans as part of GTM strategies, using industry knowledge and channel experience to create an optimised plan based on targets and audiences
  • Working with internal Design and Content teams to develop best in class messaging and assets for paid media, reviewing performance and optimising creatives to drive acquisition and engagement
  • Alongside the Data team, develop reporting dashboards with key insights and metrics, relevant to media channels and share insights with key stakeholders throughout the business
  • Identify and implement opportunities for growth in new areas, for example through new channels, new user journeys, and campaign types
  • Working with UK and Global teams to identify and amplify Editorial content through paid media
  • Develop a cohesive AB testing strategy to optimise creatives and messaging to drive engagement and performance
  • Development and management of programmatic recruitment campaigns through third parties, growing programmatic from infancy to a core acquisition channel
  • Managing and coaching a media executive

Key Requirements

  • Previous experience owning campaign implementation & execution with a focus on lead generation
  • Experience in planning, implementing, and executing cross channel campaigns, including Paid Search, Paid Social, Display and retargeting
  • Stakeholder management, either agency or in-house
  • Strong analytical skills with the ability to make sense of large data sets. Previous experience using Excel, Google Analytics, Google Data Studio and other data platforms a big plus
  • Experience working with cross functional teams

It’s a bonus if you also have

  • Experience in recruitment marketing
  • Knowledge of a combination of B2B and B2C advertising
  • Experience in, or a desire to learn, third party management platforms, e.g. Sprinklr

People management experience

What You’ll Get in Return

  • You will receive all the tools and support needed for a successful career.
  • The backing of a Global Company, established for over 50 years
  • Best Technology in the Industry
  • Dell Laptop
  • Significant growth potential of salary after year 1
  • Flexible hybrid working pattern
  • Buy and sell holiday
  • Access to a free well-being package
  • Gym discounts
  • Cycle to work scheme
  • Access to virtual doctor unlimited times per year
  • Employee loans to buy Tech/Rail/Tram travel
  • Paid charity day #HaysHelps
  • Parents@hays support network

At Hays, we share a passion for creating a culture where there are opportunities for our people to flourish and succeed, whatever your background. We know that diversity of perspective and an inclusive approach, which encourages those experiences and views to be heard, is great for business and therefore your career with us.

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Summary

Job Type
Permanent
Working Pattern
Full-time
Industry
Hays Central Services (HSR)
Location
London Cheapside- Central Serv
Specialism
Hays Central Services (HSR)
Ref:
898