Omnichannel Analyst

Omnichannel Analyst
The Money and Pensions Service vision is everyone making the most of their money and pensions.
This new organisation brings together the free services delivered by the Money Advice Service, The Pensions Advisory Service and Pension Wise.

We are an Arms-Length organisation, sponsored by the Department for Work and Pensions, with a joint commitment to ensuring that people have access and guidance to the information they need to make effective financial decisions over their lifetime.

The organisation will also engage with HM Treasury, which is responsible for policy on financial capability and debt advice.

Working together with stakeholders throughout the UK, the Money and Pensions Service will ensure that money and pensions guidance is available to those that need it, adapting to people’s changing needs throughout their lives.

As part of the Omnichannel Analytics team, the role supports the delivery of the Business Plan targets and drives a superior personalised customer experience through:

• Maximising analytics impact on business goals and strategy through data driven decisions
• Contextualising insight through business analytics applications for external and internal stakeholders
• Driving and delivering analytical capability across the MaPS estate
• Defining visualisation frameworks to communicate the ‘story’ of the data in a meaningful way
• Leading a unified user experience analytical testing framework

Key Accountabilities

• Provision of omnichannel reporting and analysis

The role will support the team in providing colleagues across the business with reports, analysis and insights to drive the performance of the MaPS omnichannel offering. Through use of new and existing data sources, the role will ensure the timely provision of insights, and that the business understands how to use this consistent and reliable data in its decision making.

• Maintaining and monitoring of omnichannel data

The Omnichannel Analyst will play an important role in the monitoring of multiple data sources and dashboards to assist the Digital team in reacting to signals, and to inform proactive actions based on observed trends and spikes. The role also forms an important administrative function in keeping these data sources up to date and accurate.

• Using customer data to deliver a personal experience

The launch of a new single MaPS website in 2020 will come with an underlying CRM system and the opportunity to tailor individual user experiences for the first time. The role will support other colleagues in Digital teams with the exploration and reporting of customer journey data.

• Responsible for BAU analytics reporting across the MaPS portfolio, evaluating current performance and trend analysis across all channels. Ensuring that output is clear and easy to understand.

• Analyse various types of data including website usage data, market analytics and both digital and offline customer journeys to help make data-driven decisions for ongoing improvement, product launches and to increase appointment bookings.

• Use internal and cloud-based dashboards for measurement and monitoring, improving business-wide understanding of progress versus MaPS’ key performance indicators.

• Assist with the testing of tagging and analytics solutions across the MaPS digital estate, as part of continuous improvement.

• Identifying patterns and changes in channel data that may represent opportunities for the business and reporting these to the team.

• Track detailed traffic and behavioural analysis through on and offline channels, generating regular and ad hoc reports.

• Support the Marketing team with development of detailed insight from our collected omnichannel data in order to increase customer acquisition, engagement and retention.

• Support the Lead Omnichannel Analyst in preparing for monthly and ad-hoc team meetings for the discussion and dissemination of Digital team reporting.

Experience and expertise:


• Extensive experience working in a Data Visualisation role in a consulting or marketing/digital environment.
• Working knowledge of Google Analytics and/or Adobe Analytics to pull reports and retrieve insights.
• Strong working knowledge of PowerBI (or similar e.g. Tableau)
• Strong analytical and numerical skills.
• Comfortable working with and aggregating data from multiple sources.
• Good MS Excel skills.
• Understanding of how to interpret and present information in a variety of visual formats, such as graphs and tables.
• Excellent communications skills and the ability to articulate the data story and critical insights
• Familiarity with digital test and learn platforms (e.g. Adobe Target)


• Experience in using Alteryx or similar data transformation tools
• Experience with SQL
• Experience in using APIs for data calls

Personal attributes

• Open minded and demonstrating strong intellectual curiosity, while being able to communicate complex technical subjects to business audiences.
• Critical thinking and problem-solving skills are essential for interpreting data. Demonstrate the credibility of a subject matter expert.

• Have an interdisciplinary focus, using techniques and knowledge from across the IT spectrum. Recognise and exploit business insights to ensure more efficient and effective performance of organisations. Explore new ways of supporting business and organisational processes.

• Continuously seek to expand a range of technical skills in addition to leadership and communications development. Use an evolving range of data management tools and concepts adapted to customer outcomes and business requirements.

For more detailed information, or to view other vacancies with this organisation, please visit our dedicated recruitment website


Job type:
Working Pattern
Government & Public Services
Data Science
£40,000 - £50,000
Closing date
27 Jan 2020
Apply Now

Talk to a consultant

Talk to Luke Scott Crowley, the specialist consultant managing this position, located in Victoria

1st Floor, Ebury Gate, 23 Lower Belgrave Street

Telephone: 0207 259 8746

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